This is a particularly annoying advert. Everyone is watching their cash as the economic crisis bites. Inevitably this hits the poorest the hardest. With more people looking for work, even poorly paid jobs are sought after.
Brighthouse are tempting people with the possibility of owning new household items like flat screen television, sofas, washing machines. No credit check, nothing. But all this comes at a cost namely 29.9% APR just 0.1% short of 30%. Ask who are the people that are most likely to take up an offer like this? Thrifty people, those with money to spend or people that are depressed, on a low income but don’t have the willpower to save up money.
This is just making excessive profit from people who are the least able to afford it. It is all rather unsavoury.