Do you have so much gold jewellery that you have unwanted gold jewellery? Unless you are a chav the answer is probably not. The spectacularly amateurish advertisement for Money4Gold explains the process to selling all your unwanted jewellery items. There is something very unpleasant about this advert. They will buy items of jewellery at a presumably very low price since they will go for scrap and people will sell them because in these cash-strapped times money can be hard to come by.
Pawnbrokers have been around for ages but the prospect of sending items of jewellery to be melted down as scrap is rather sad and depressing prospect.
If you need the help of a company like Money4Gold, then the chances are that you will not have an overflowing jewellery box full of gold. A much more likely scenario is their customers cannot afford to pay bills and as a last resort is selling a wedding ring. Another scenario that I can think of for having unwanted gold items for scrap would be if they were stolen.
Trying to market the process in as a way to getting rid of unwanted jeweller makes this a terrible advert. There are other companies advertising the same sort of service on television and they all have the same faults.
Annoyance Rating 3.75 out of 5
Picture the scene: a placid, misty lake in the early morning. A tourist is in a boat watching a Chinese man catching fish using a Cormorant. The birds dives in and catches a fish and brings it to the surface. The man then adds it to an increasing pile of fish that the bird has already caught. The Chinese man looks at the tourist and nods an acknowledgement which conveys, “Yes, I am a smart man. I am doing nothing except standing here and the bird is catching the fish for me.”
To me this advert perfectly captures the relationship between the employers and employees or rather capitalists exploiters and the downtrodden workers.
The Cormorant is an expert at catching fish. On its own it can survive by catching fish. There are plenty of fish. The Chinese man catches the bird, puts a ring around its neck so it can’t eat the food then makes it catch fish for him. He has a surplus of fish and feeds the bird.
It strikes me that the bird is not getting anything out of this relationship. It gets a fish once in a while but it would anyway. In fact, it has to work even harder to catch fish for the man.
What is the subtext of this advert? Is the kind of relationship we have with our banks? We earn the money put it in their bank and they make much more money occasionally feeding use with interest.
This advert is basically saying that banks like to fuck us up the arse with our own money.
Annoyance Rating 3.00 out of 5
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