I Don’t Understand | Bad TV Adverts, Bad Ads

Coco Pops Dancing Milkmen

Filed under: I don't understand — Terry Vision @ 6:16 pm June 27, 2010

Let me just say that I hated the previous chippy Coco Pops monkey. I just wanted to snap his neck but the newer adverts with the formation dancing, lanky milkmen are just as annoying. If this is what children are thinking goes on when they eat Coco Pops it is no wonder they are all stupid.

It also seems to bear a similarity to the Becks larger advert in which a group similar lanky characters was dancing after quaffing a few pints.

It strikes me that they might even involve the same thought process. After a few too many beers, you might imagine various animated characters and with Coco Pops you are supposed to imagine there are dancing milkmen in your cereal. I don’t know, but it is a crappy annoying advert all the same.

Annoyance Rating 4.33 out of 5
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Trebor Gum Advert

Filed under: I don't understand — Tags: — Terry Vision @ 9:07 pm September 2, 2009

In this advert, the managing director of Trebor mints is announcing a new packaging and he says that he is looking for new ideas to a worker. While about to announce their new packing, the work grabs the microphone and exclaims, “We’re going to make a gum.”
Okay so their making a gum but I don’t understand this advert at all. When I first saw it, I thought he said we’re going to make a gun and I burst out laughing because I thought he was a mental and then they were trying to cover up for the outburst.
Now I know it is a gum, I just don’t get it.
You can see  the advert at the Trebor site.

Annoyance Rating 2.33 out of 5
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Ford Focus

Filed under: I don't understand — Tags: , , — Terry Vision @ 10:40 pm July 14, 2009

I don’t know about you but when I am buying a car one of the things that I look for is how well it can be cut up and turned into the musical instruments for the Dagenham Philharmonic.
In this advert, pieces of a Ford focus have been cunningly fashioned into musical instruments. It might be unusual and pseudo high-brow way but it doesn’t say anything about cars. What are they trying to say? That their cars make better musical instruments than they do cars?
I can make a rudimentary guitar with a Tupperware lunch-box and some elastic bands. It doesn’t mean I want to drive around in it.

The tag line is ‘beautifully arranged’. Okay Ford, if you can just arrange it so that there is a wheel bolted in each corner to ensure maximum mobility that would be great. What next? Steinway building a car from a grand piano.

Annoyance Rating 2.75 out of 5
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