Nothing epitimises the cynical attitude of the advertising toward children more than the Mega GoGos. For those that have not seen the advert it is a basically a collecting scam aimed at children. It has no purpose other than to be a money maker for the company that invented it. It follow the lines of a magazine and a toy. The advert exclaims in a truly unjustifiably excited voice:
“Every week collect & build an all-new mega metropolis with head swapping mega GoGos, mystery mini GoGos & cool pods to display. ”
Which translates as:
“Every week collect a cheap plastic toy, that would make the plastic crap in Christmas crackers look as though they had bought and giftwraped in Hamleys, for a very long time and we’ll sell you some other crappy piece of plastic shit to keep them in but you won’t be able to stop buying them because your children will be left out and possibly bullied if this takes off.”
It is just so lazy. Right down to the name. Mega–this, mega-that. It must have taken about five minutes to come up with this. It is not useful, it isn’t even fun and it is not educational. This product has zero value. I hope that even children are too savvy to fall for this. It is mega-shit.