January, 2011 | Bad TV Adverts, Bad Ads

Streaming Video Internet Advertising

Filed under: Advertising Idiots — Tags: — Carl Hepburn @ 1:32 am January 14, 2011

I haven’t updated the blog in a while. Not because I am tired of writing but because I haven’t been watching terrestrial TV. We moved to a new house and the signal was too bad to pick up any picture so no telly for us. Most of the decent programmes are streamed on the internet and BBC iPlayer is very good.
However, adverts are becoming more pervasive within streamed video on the internet. YouTube adverts are fairly innocuous because, unless it is a really popular video, you can simply click it away. But a more forceful type of advertising, that is even more annoying, is on the increase. It is the 30 second advert that you cannot skip. It makes you sit and wait in order to see something that wasn’t worth watching in the first place. Because there are relatively few advertisers you tend to see the same adverts time and again. It doesn’t matter how good an advert is, by the third repartition you hate it. There are only so many times I can sit through a Jonah Hex trailer that I am never going to buy. Hell! I’m not even going to download it for free.
If I see one of these adverts now it makes me seriously reassess whether I want to see the following programme. I always turn the sound off and move to do something else in another tab. Advertising is probably responsible for most of humanities woes.