Filed under: Advertising Idiots,Economical with the Truth — Tags: , , , , — Carl Hepburn @ 6:44 pm August 21, 2009

This is such as stupid advert it makes me wince every time I see it. It is a succession of idiots trying to persuade you consume more in the guise of saving the planet.
A succession of media created characterless morons, including an annoying Essexified woman out of Eastenders, explain how sending your perfectly good phone is a good idea for the environment and will help you make some extra money. Worst of all is a stupid spiky-haired effeminate punk with red hair, a goatee beard and a gapped tooth like Terry-Thomas, who says, ‘Soooo last year’. It makes my blood boil.

The worst thing about the advert is that it is completely at odds with the concept of being good for the environment. The first principle of environmental thinking before reuse and recycling is to cut back on the consumption of resources. Surely this would mean don’t buy a new phone because it is, heavens, a year old. Carry on using your phone until it is so outdated that it no longer works. The idea of sending an almost new, perfectly usable phone to be resold is morally wrong.
If you do have a phone that is more than a year-old, then the chances are you won’t be grinning inanely with a cheque because it is worth almost nothing.

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  • Hey there I can see where you are coming from but there are points you didn’t mention or fail to see. Mobile phone recycling is here to stay because as long as we are replacing mobiles we are always going to have old ones. It’s not morally wrong to send in an old mobile phone for cash to be recycled if you are never going to use it again. All mobile phones should be recycled this way.

    Comment by Mkcoy — August 23, 2009 @ 8:15 pm

  • It is true that people will want to update their phones and so they have old phones lying around but if you look at the price paid for these old phones on such sites, they are almost worthless. If you are recycling a phone that is sooo last year, then I would say that probably isn’t environmentally sound.
    There is also the question of what happens to these recycled telephone after they have been used by there second users in third-world countries. They may end up in landfill or worse, recycled to extract precious metals, but with no legislation to prevent toxic materials or chemicals causing harm to the surrounding land or people that work doing this, one might say that it probably less damaging leaving your phone in a draw.
    These companies are making a tidy profit from selling phones to a second market but there is really not much environmental concern. It is a good example of eco-bling where companies talk about being green but it is really another marketing gimmick.

    Comment by Terry Vision — August 23, 2009 @ 10:31 pm

  • Yes I can see what you are saying and I am agreed on that also but no it’s not more enviromentaly friendly to not recycle mobile phones. They will end up in the trash eventually. There’s a massive market now for recycling mobile phones set up because not only can it make people money in that way but also save money and use less resources and energy and charities benefit too as proceeds earned from mobiles sold are donated to charities. That wasn’t seen coming and is a good thing because of mobile phone recycling. In all good argument but I think the good points far out weigh any of the bad. For arguments sake. I mention this on mobiles2recycle.com because it’s not just mobile phones that are in question.

    Comment by Mkcoy — August 23, 2009 @ 11:19 pm

  • The main point that I am making is that it would be better for the environment if the new phones were not made in the first place and then there would not be a need to recycle these working phones. Phone manufacturers are in a continual process of making new phones in which the newest model is marginally faster or slightly better than the previous model. This advert perpetuates these values. I understand that this is how it is and that I cannot change that but it doesn’t negate the point.
    Talking about the pros and cons of how phones get recycled is getting off the topic. The Envirofone advert is just annoying and has suspicious green credentials in my opinion but it is just my opinion. I would have my work cut out trying to convince someone that has a site about mobile phone recycling and is themselves making money from the Adsense advertising.
    I do agree though that it is not just mobile phones where this attitude is commonplace.

    Comment by Terry Vision — August 24, 2009 @ 8:21 pm

  • Agree with comments , especially the irritating posh punk, but less of the “Essexified” please. Stereotypes are for wankers.

    Comment by Matt — October 28, 2009 @ 10:35 am

  • say what you like, but the blonde girl in the pink tracksuit is FIT

    Comment by chris — August 19, 2010 @ 7:26 pm

  • Is he meant to be a punk? Bit of a poor excuse.

    Comment by me — March 12, 2011 @ 8:33 am

  • God, that poser is very girly, isn’t he.

    Comment by me — March 12, 2011 @ 8:34 am

  • WONGA! Go fuck yourself.

    Comment by No stranger to the P45 — April 9, 2011 @ 12:00 pm

  • The reason why the punk is annoying shouldn’t be about his effeminate-ness (sic) as he is actually gay and some gay guys just happen to be effeminate. I take umbrage at your implied homophobia. However, I do agree that the advert is highly annoying, but mainly because it is so utterly badly acted and the male cast are about as attractive as a paper plate. I know the punk and that is how he dresses and appears in real life, sadly. And yes, he is gay because I am gay myself and I have seen him at some of the pubs and gay clubs I hang out in. Unfortunately “fame” (or is it infamy?) has gone to his head. He struts around with his gap-toothed smiling waving at everyone as if we are all in awe of his television appearance. It’s laughable, but also sad.

    Comment by Andre — August 15, 2011 @ 11:05 pm

  • Thanks to No Stranger for highlighting the #1 problem with this advert. That guy makes me want to punch my own brains out. I hope he follows the creators of said advert around for the rest of the days, endlessly repeating a string of annoying-sounding synonyms for money that nobody sane uses anymore.

    Comment by Alex — November 15, 2011 @ 12:47 am

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