This is such as stupid advert it makes me wince every time I see it. It is a succession of idiots trying to persuade you consume more in the guise of saving the planet.
A succession of media created characterless morons, including an annoying Essexified woman out of Eastenders, explain how sending your perfectly good phone is a good idea for the environment and will help you make some extra money. Worst of all is a stupid spiky-haired effeminate punk with red hair, a goatee beard and a gapped tooth like Terry-Thomas, who says, ‘Soooo last year’. It makes my blood boil.
The worst thing about the advert is that it is completely at odds with the concept of being good for the environment. The first principle of environmental thinking before reuse and recycling is to cut back on the consumption of resources. Surely this would mean don’t buy a new phone because it is, heavens, a year old. Carry on using your phone until it is so outdated that it no longer works. The idea of sending an almost new, perfectly usable phone to be resold is morally wrong.
If you do have a phone that is more than a year-old, then the chances are you won’t be grinning inanely with a cheque because it is worth almost nothing.
- Cow & Gate Babies Advert
- HSBC Bank, Conscience over Profit
- Apple’s Influence on Advertising
- Streaming Video Internet Advertising