What have salads leaves and communism got in common? Ask the people at Florette where apparently they use a collective of Kulaks to grow their veg. In this advert, there is a sinister air of Stalinism where on a field the grey workers labour intensively to pick the salad leaves as they chant ‘crispy salad’. Only the best leaves are suitable with failure to meet the grade being punished by death or extradition to Siberia. Privileged customers are not allowed to see the process and order their salad from their Trabant by a phone in the hedge; the salad bag being passed through the hedge by a trapped worker, presumably so they cannot see the free world and wish to escape.