I don’t know about you but when I am buying a car one of the things that I look for is how well it can be cut up and turned into the musical instruments for the Dagenham Philharmonic.
In this advert, pieces of a Ford focus have been cunningly fashioned into musical instruments. It might be unusual and pseudo high-brow way but it doesn’t say anything about cars. What are they trying to say? That their cars make better musical instruments than they do cars?
I can make a rudimentary guitar with a Tupperware lunch-box and some elastic bands. It doesn’t mean I want to drive around in it.
The tag line is ‘beautifully arranged’. Okay Ford, if you can just arrange it so that there is a wheel bolted in each corner to ensure maximum mobility that would be great. What next? Steinway building a car from a grand piano.