What is Jenny Eclair, respected rude comedienne doing this government agency advert for salt in food? In this ad, she looks like a strict headmistress as she nags us about salt in food. Too much salt is bad and this advert is supposed to highlight this fact. It reveals the startling fact that there is a lot of salt in processed food. In fact it is ‘full of it’ as the annoying jingle hammers home. How you can find out if there is too much salt in your food? Look at the label. Thank goodness for the Food Standards Agency. I would never have figured that out.
By the same token, too much salt is also pretty bad for supermarket trolleys apparently, especially when they are falling from a great height in slow motion. This advert is ‘full of it’ and it isn’t salt.