Go Compare, Tenor, Only a Tenner

Go Compare Advert

Filed under: Advertising Idiots — Carl Hepburn @ 10:02 pm January 4, 2010

Sometimes I feel as though certain ads are just taunting me to write a post slagging them off. This time it’s the Go Compare Advert. I have just had enough. Just because the Compare the Market advert was so successful with its adorable Russian oligarch Meerkat, the Go Compare people had to try and come up with a comic character which everyone is going to talk about.

What they came up with,however, was not a comical. It was tyrannical. A tenor that looks like John Thompson with an irritating, zig-zag moustache and a voice that assaults the ear drums. (This is particularly annoying as adverts are already so much louder for than the television programmes themselves.)

Another thing about these types of advert is that you know that they are destined to carry on with the feeble joke to create a hellish story that will have me throwing my remote control at the television for months to come.

Just in case there are any advertisers that think they can grab my attention with an annoying advert and this will sell your product, a-la, Oscar Wild, there’s nothing worse than being talked about, except not being talked about, then I am sure that I am not alone when I say, I make a particular point to not buy any product that has pissed me off with their adverts. So that’s a no to Nintendo Wii and DS. Fuck off, AOL and die Moonpig. Halifax with the bottle-lensed four-eyes, bank manager, Howard. You are not going to get any money out of me.

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  • I just don’t understand why he would just burst in there, I mean it’s like the Vanish adverts, the woman just appears. I think the attempt at comedy is extremely poor. When I first saw it, I knew it would get stuck in my head. I don’t really pay attention to the actually meaning of the advert, just the annoyance of the Tenor.
    The moustache didn’t make me laugh, the jingle didn’t make me laugh, super fail.

    Comment by Criticize101 — February 25, 2010 @ 3:56 pm

  • Did you know that they have made YET ANOTHER Go Compare ad? This time, it’s set in some Egyptian Tomb and it’s just as shit as all the other 6 Go Compare ads we’ve already had! Yes, we now have SEVEN versions of Go Compare!

    Comment by The Ad Hater — September 19, 2010 @ 9:10 am

  • …they shuold change the name for: COMPARE THE IDIOTS.COM

    Comment by Arek — October 16, 2010 @ 12:45 pm

  • When any version this advert comes on we sing “Go F**k Off!” whilst simutaneously pressing the mute button.
    This is one way to stop me from buying from someone.

    Comment by Wayne — March 18, 2011 @ 4:59 pm

  • You people must have blessed lives if the worst thing in it is an irritating ad or need to get lives

    Comment by Anth NE — March 23, 2012 @ 3:16 pm

  • I don’t think that anyone is suggesting that adverts are the worst thing in life. It is a legitimate thing to complain about though, in the same way you might complain about the cost of petrol if you drive.

    Comment by Terry Vision — March 23, 2012 @ 8:30 pm

  • The Go Compare advert is the worst advert I have ever seen It drives everybody I know crazy. It is an abuse of advertising freedom Moreover I submit that there should be a limit of how many years the same advert is allowed to drive us crazy.


    And I will never go to Go Compare for insurance as a result.

    Comment by Brian — June 18, 2012 @ 3:52 pm

  • You know someone is getting paid for coming up with the ideas, then pitching them to their boss who then shows them to the owners of Go compare who then say, “this is great, make sure they are screened at least 3 times an ad break every ad break, every channel cos we have so much money for advertising but not enough to actually pay people back when shit hits their lives”! The actual reason for insurance. It’s a long line of shit from beginning to end. And yay, we now a “celeb” getting in on the action. Sue Barker, you’ve shown how “Sports personalities” really don’t have personality or a grasp on comedy. All of these people involved have been taking money they don’t deserve for years and they will carry on until someone blows them up with a bazooka! Even you Barker!!

    Comment by GLD — July 19, 2012 @ 4:10 am

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