Go Compare Advert, Annoying, Calypso, Opera Singer, Desert Island

Go Compare Calypso Version

Filed under: Advertising Idiots — Carl Hepburn @ 3:43 pm July 31, 2010

What is worse than a shrieking opera singer wailing ‘Go Compare’ ad nauseam? It is Calypso music juxtaposed with an opera singer wailing ‘Go Compare’ ad nauseam. God. It is fucking annoying. Every time I see this advert, it make me reach for my remote control to turn the sound off.

This opera singer idea just doesn’t work. Give it up already. It doesn’t work because it is a crap idea. It doesn’t work because on a desert island you don’t have a car and even if you did, you don’t need car insurance. It would make a pretty short episode of Bear Grylls. All he would need to do would be wait for the idiot to arrive shouting in his ear to renew his car insurance. I wouldn’t buy anything from the Go Compare website now.

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  • Lol my mom reacts in the exact same manner whenever this ad appears on TV. The second he yells ‘Go Compare’ she runs for the remote and changes the channel and comments to herself ‘Oh shut up’.

    Comment by Moin — August 1, 2010 @ 10:17 pm

  • Haha, thanks for the rant on this ad. It is truly AWFUL to see this oprea singer and I have the same reaction by muting the TV. The part where he sings “Go Compaaaaaaaaaaaaaaaaaaaaaare” makes my fucking ears bleed!
    They were voted most irritating advert of 2009 and I think they are going to win that “award” in 2010!

    Comment by The Ad Hater — August 4, 2010 @ 3:36 pm

  • This advert smacks of desperation. Nothing in it is connected to each other it seems that everyone who designed the advert had different ideas and no one could be bothered to chose the best one so they decided to use them all,
    The whole series of the adverts has been annoying. I would go as far as saying that I can quite easily compare them to a bucket of shite.

    Comment by Mark — August 22, 2010 @ 7:48 am

  • I’ve now got it down to a tee: I can now get the mute button pressed before he starts up! Yay!

    Comment by Steve — December 14, 2010 @ 2:18 pm

  • I’m so glad to find others who share my anger for that hateful tassel-faced punter. When i realise what’s coming I am filled with a sense of actual terror that I might accidentally hear the first bars of the tune before I scrabble for the remote/living room door handle.

    Comment by Sproutman — January 13, 2011 @ 6:15 pm

  • i absolutly hate all go compare ad’s and feel good about others agreeing

    Comment by cool — March 20, 2011 @ 1:22 pm

  • Irritaiting beyond belief, but why criticise a professional singer in an advert. What about G Linnekar and crips or Botham on “Sheddies” just to name two. It is just what the advertiser wants to achieve. Recognition and it sticks in your mind. Who hasn`t looked/used the “Go Compare website”. If you have then the adverts have been succesful.


    Comment by esscee — March 25, 2011 @ 9:59 pm

  • I can’t say I have looked at the Go Compare website and I have no intention to do so. So it hasn’t been successful my case. When I think of Go Compare, I think of this terrible advert and that alone would drive a conscious action to avoid their website and anything associated with Go Compare.

    Comment by Terry Vision — March 25, 2011 @ 10:27 pm


    Comment by ALAN — April 12, 2011 @ 9:58 pm

  • Well esscee, I think it’s probably acceptable to criticise a professional singer if they’re daft enough to appear in front of millions of viewers and sing an excruciatingly irritating ‘aria’ whilst wearing green sock suspenders and, God help us, more recently flying through outer space singing the same nauseating bloody ditty. As for it being a successful advert because it makes people remember; well that’s quite true, though I remember it being very sodding painful and much like electro-shock therapy, would avoid Go Compare like the Hanta Virus.

    Comment by Paul — April 14, 2011 @ 11:11 pm

  • If there’s anything the Go Compare adverts make me remember, it’s these 2 things:
    1. Don’t visit the Go Compare website.
    2. How to find the Mute Button on my remote control when I hear the first noise in any of their adverts.

    Talk about shooting themselves in the foot. Time to come up with a less annoying advert. Not like Mazuma Mobile – which is a company with a name which sounds like a slang term for breasts.

    Still, I made this picture which depicts the Go Compare man in a better light:


    Comment by Toe Knee — May 12, 2011 @ 3:48 pm

  • Surely by now all those responsible for this truly awful advert must have realised how counter productive their efforts have been. The only constructive thing they have achieved is to teach even the most complacent of viewers how to emergency react to it by reaching for the mute button. The way things are going TVs are going to spend so much time in muted mode that there will come a time when the value of switching them on, will be so greatly outweighed by the lacklustre entertainment sandwiched between back to back, aggravating adverts, it won’t be worth the cost of the electricity consumed. A complete switch off being the best option and time spent more productively on the internet or socialising.

    Comment by Mac — July 19, 2011 @ 9:20 pm

  • I totally agree. For me that time has passed. There are much better things to watch on the internet, ad free. It is interesting to switch on the television at random, it is invariably in an ad-break or only a few minutes away from one. It completely changes the cost/benefit of watching television over other forms of entertainment.

    Comment by Terry Vision — July 19, 2011 @ 9:46 pm

  • it is bizzarre why any company would spend millions in advertising to piss people off – I will never ever use their site even when they eventually ditch the nauseating, tacky style of advertising. Everybody i know hates the adverts and either mutes or turns over immediately, what company wants that?

    Comment by ade — December 27, 2011 @ 2:51 pm

  • I agree with all the comments above. This ad… well in fact all of the GG ads are immensely annoying and counter-productive, and just makes me feel more inclined to go to one of their rivals instead. At least the meerkats have some charm even if they’re just a marketing tool for another bland insurance company.

    Comment by Kate Austin — January 1, 2012 @ 8:17 pm

  • I hate this go compare so much, I have prayed the singer will get a severe dose of (Toncilitetis) or any throat infection ,I use more battery power turning the sound of when that crap comes on ,that I dread hearing more that two words , what is wrong with this company they must know there pissing people off ,,, and knowing people will avoid them like I will ,, like the plague

    Comment by BrinWinson — June 11, 2012 @ 8:49 pm

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