Halifax ISA Advert (Ice, Ice Baby)

Halifax Again (Ice Ice Baby) ISA Advert

Filed under: Advertising Idiots — Tags: , — Carl Hepburn @ 7:41 pm March 24, 2010

This is beginning to feel as though Halifax are deliberately making annoying adverts to piss everyone off. This time in their moronic radio show they are talking about ISAs and the women co-presenter tries to be cool and links the acronym ISA with the  Hip-Hop song, ‘Ice, Ice, baby’ by Vanilla Ice. Incidentally, Vanilla Ice is intrinsically not cool being a white rapper. His work is seen as derivative and mainstream but it is exactly the sort of music that might be considered cool if you are a out of touch bank manager who still thinks that Stravinsky’s, Rite of Spring to be a dangerous work.

I hate it when banks to try act cool and ‘down with the kids’. They end up looking like William Hague wearing a baseball cap  backwards or David Cameron chasing the popular vote in any television interview.  This is how those idiots in the Halifax ad comes across. Not cool, not funny, just embarrassing.

Given the distrust of financial institutions in general, financial products and light hearted entertainment should be kept as far apart as possible. Would you trust your savings with a clown?  ISAs are a good thing if you want to save but this advert is terrible.

Random Posts:


  • Ok Alan, Jacamo. I dont actually mind these ads because they know they’re going to be rubbish and they are broaching the rarely tackled issue of selling clothes to men, particularly fat(ish) men of which I could claim to be one.

    It’s a cheap ad for a website, i’ve seen better ads courtesy of teams on The Apprentice but it’s unpretentious so i dont mind.

    For the same reason I didn’t mind the webuyanycar ads at first until they introduced

    1) the ‘fur deal’ bit
    2) the ‘hee hee’ bit

    both of which I have to listen out for just so I can incrementally hate it.

    Current annoyances;

    Songs – The ad which seemingly rips a whole chunk of ‘the time of your life’ by Green Day but isn’t actually them, apparently it could also be ripping off a Japanese composer but i’m proudly uncultured.

    There’s the ad with Alex Winston’s ‘Choice notes’ which sounds so shrill and awful i had to look it up http://www.youtube.com/watch?v=nokvHRjpRK4 but this version is actually really good. I hate it when they hack tracks to bits to cram them into ads, having said that alot of great music is brought to the fore by ads, i’m thinking Bibio – Lovers’ Carvings

    I agree with ads intruding in our lives, cultural pollution is a term not used enough however I am bizarrely addicted to listening to the 118118 japanese ad which may or may not be called sushi squabble and may or may not be found here


    I think this site is great and is clearly helping a few people become happier, I wish there was a forum list to let people introduce new ads for extensive public criticism.

    Reading the bit from PAul above reminded me of the Virgin ads with the manc bloke reading ‘Our house’ by Madness, how maddeningly shit. Who thinks poetry is the answer to ad makers problems ? specifically read by northeners, Lurpak being another

    Comment by Rob — April 11, 2011 @ 11:29 am

  • @Rob – the idea of an advert forum is an excellent complement to the blog. I will see what I can do.

    Comment by Terry Vision — April 11, 2011 @ 11:45 am

  • This advert has the ability to wind me up, close all your Halifax accounts now,,they truely stink!

    Comment by Martin — April 11, 2011 @ 11:26 pm

  • Nice one Terry, can i nominate the Sanex ‘four rights of skin’ ad for a start.

    I’d also like to mention Muller’s hijacking of ‘i got life’ which now makes me cringe whilst throwing up.


    Comment by Rob — April 14, 2011 @ 8:49 am

  • This advert is a betrayal of the human spirit. It is a toxic, cringing piece of propaganda. Trying humanise the ANTI-HUMAN forces of finance that have brought civilisation to its knees. The idea that these characters are ZANY as opposed to amoral psychopaths is a CON. Everything about it is revolting and negative-those involved need long term public,psycho-sexual humiliation to help a nation deal with the post traumatic stress of financial rape.

    Comment by CSKOLIK — April 15, 2011 @ 2:42 pm

  • “And so, please, vent your spleen. Feel free to focus your rage on sites like this and to tell these advertising fuckbuckets and their clients to treat us with a bit of sodding respect.”

    What, in return for the overdraft you so graciously gave them?

    Comment by Stan Pomeray — April 15, 2011 @ 8:57 pm

  • Awful adverts. It would be more realistic if all the banks showed sharks swimming around, eating money.

    Comment by KL — May 9, 2011 @ 10:25 pm

  • Horrible advert. There is nothing worse than a bank trying to treat you like a friend. Nice to see where my pound a day overdraft fee is going. Cheers mate.

    Comment by nbake — May 30, 2011 @ 7:20 pm

  • The best thing about these adverts is that they cause folk to post comments like those above so many of which have me laughing out loud. With many strong feelings so opposite to each other I can see how wars will always be with us. By the way I am very very old but the nodding head girl strangely appeals to me ! What’s an ISA by the way ?

    Comment by Geoff — June 11, 2011 @ 6:23 pm

  • I can’t believe some of you men here are calling the woman in this advert ‘attractive’ and ‘fine’. I mean, seriously? I’m not big-headed, but if this woman is considered of above average attractiveness, then I am a fucking supermodel.
    Perhaps I’m being harsh – maybe if I saw her walking down the street and had never seen her in this abomination of an advert (and therefore had no prior knowledge of ‘the neckdance’) I wouldn’t rate her so badly. But surely once you see what she is CAPABLE OF, any sexual attraction you may have initially felt towards her would dissolve instantly.

    In other news, the new InjuryLawyers4U advert is hysterical. “We’re lawyers. We wear suits AND ties because we’re such massive bloody lawyers. Walking down the street looking serious and lawyer-ish is what we do best. Let us help you sue the shit out everyone!” Amazing. It’s so bad, that it’s almost good. Almost.

    Comment by Stefanie — June 15, 2011 @ 3:06 pm

  • Stefanie, I think I’m falling in love with you.

    Comment by Flook — June 28, 2011 @ 5:19 pm

  • I cant believe this shit has been on TV over a year O_o

    Comment by sheree — July 1, 2011 @ 7:18 pm

  • Someone’s pulled..

    Keep up the bile people, revolution must surely follow.

    Ad updates from me;

    Anyone else noticed that cat food adverts and make up adverts are starting to sound very similar?

    While I would accept a marriage proposal from Rachel Weiss (on the basis she kept her mid-atlantic voice to a low hush) I am disappointed to here her list her guide to staying young, keeping ‘my mind, my body, my curiosity..’ active. Your curiosity ? You keep young by checking things out ? Am I alone in picturing a cat looking in a previously unseen box ? The truth of course is that Rachel Weiss stays young by earning money through making other women feel old and therefore unworthy.

    Conversely there is the ad with the model-superwoman who returns from the shops to her darling little white dog. She seems to rely on it a little too much for conversation and interaction and ultimately I feel sorry for them both.

    Further to someone else’s post regarding the humanising of banks i’d like to say that I couldn’t agree more. Banks and insurers are on a necessary charm offensive so that the world doesn’t put 2 and 2 together and realise that they really run the country and are watching it being stripped down while they continue with their profits, bonuses and dividends. Not technically anything to do with ads but important in my eyes.

    Comment by Rob — July 5, 2011 @ 1:58 pm

  • i can not listen to it anymore, i mute the telly because it annoys me so much!! i didnt read all the comments so sorry if anyone else said this but…who came up with the advert!?? why would you just film the making of a radio advert?!

    Comment by sam — September 20, 2011 @ 6:17 pm

  • Actually had to find a forum to offload!! Have to mute the telly and close my eyes every time a Halifax advert comes on. Now it’s Beatles songs. Make it stop

    Comment by Fiona — September 27, 2011 @ 9:46 pm

  • These adverst by Halifax have got so damn annoying im closing my bank account with them. Its total waste of money from a bank thats been bailed out at the expense of the taxpayer. Ive had enough of them as bank period. so im switching to First direct or Co-op. Halifax take the hint your just annoying the S**T out of people now

    Comment by Mike — October 25, 2011 @ 9:02 pm

  • God,how I hate the Halifax bank,I,d love to close my account but I can’t pay my overdraft off.They have closed all the local branches and now I have to drive mile’s to pay in my wage check and how can we forget the cruel ‘poor person tax’of £1 per day overdraft fee,not content with all that they keep tormenting with these awful ads.That one with them all singing ‘I’ll be there’,like hell they will! Take it from me all the Halifax will do for you is give you a good hard kick when you’re down

    Comment by Derek E Smith — January 11, 2012 @ 7:20 pm

  • watch the bbc, there are no adverts there for you. Stop dissing the Halifax. All banks will have something you don’t like so stop whinging about it. I stumbled over this forum as i’m in the latest halifax advert and i’m proud of it. If you work and had the opportunity to be in an advertising campaign you would not moan about it being a waste of money, you would have a laugh. Bank staff have to take too much rubbish these days with redundancy and changes as it is without the general public giving us grief all the time. about. And just because people don’t like banks they think all common decency can be dropped when speaking to a bank worker, as bank workers dont have feelings, and it is their job to put up with abuse.

    Comment by Keira Knightly — February 20, 2012 @ 10:35 am

  • I no longer watch television at all because of mindless adverts like the Halifax ad and it is great. As for ‘whinging’, given that this is a forum for ranting about annoying adverts, I would say it is the perfect place for people to air their feelings about the Halifax. I can’t say that I have seen the latest advert, but if it is anything like the previous one with the moronic radio presenters, I would think twice before adding it to your CV.
    On a more serious point, I don’t think that it is just that people don’t like bankers per se. There are a great many branch staff who are perfectly nice, just doing a job and don’t get fantastically well paid. However, it has been said that a banker is someone that will lend you an umbrella when it is sunny but will demand it back when it begins to rain and this sums up precisely how bankers are perceived, particularly investment bankers. They as corporations are seen as greedy, out of touch and unrepentant for largely (but not entirely) causing an economic crisis that we are all (except the banks) are paying for. There is a lot of anger towards the banking industry. That is why bankers are being abused and it doesn’t help by making stupid adverts that treat their customers like idiots who cannot understand the concept of an ISA without relating it to a Vanila Ice jingle.

    Comment by Terry Vision — February 21, 2012 @ 1:50 am

  • I guess I’d been lulled into a false sense of security,I’d not seen a Halifax advert for weeks.There I was watching the news and the ads came on,a young couple looking for a house,the trials and tribulations they go through and… this dreadful singing in the background.A horrible sense of Deja-vu swept over me,before I could switch channels I had to witness those drones in that x formation singing their hymn of praise to bankers,I’m begging you Halifax,please stop,I can’t take any more.

    Comment by Derek E Smith — September 2, 2012 @ 7:42 pm

  • Back just to check out a valuable site providing much needed relief for so many.

    I note Keira Knightly’s complaint with our complaints. Firstly, it’s not personal. In the same way banks aren’t being personal when they rip us off for any number of miss-sold products or when they make families homeless. If you dont like being tainted by the banking industry then dont contribute to it. When I have an issue with a bank I know better than to take it out on a member of their staff, if I have an issue with an ad then I come here.

    This site needs to be brought to Twitter people..

    Comment by Rob — September 4, 2012 @ 8:27 pm

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