Set in a shoe shop, a man and women sitting on the same bench are trying shoes. Somehow, their shoelaces become tied together, a metaphor for them being tied together in a relationship.
Although it is not a particularly offensive advert. I just wonder what are the chances of two people in a shoe shop tying their shoelaces together? I just don’t buy it. Has this ever happened to you? If you work in a shoe shop how often does it happen? I mean, let’s consider what is required. Two people with their shoes untied. Okay, it is a shoe shop so there shouldn’t be much problem with that but strangers in a shop probably wouldn’t sit that close together so the laces would be short to tie them. Another reason why I don’t believe it could happen is if you think about tying a shoe. The first stage is to make a simple knot and pull the ends so that shoe fits tightly around the foot. If the girl tying the lace pulled it, it would pull on the man’s shoelace and then he or she would realise something was wrong. What does this advert say about the service? That you are a likely to meet someone through the service as effectively as an act of chance?
- Volvic Water 14 Day Challenge Advert
- Citroen C3 Swinging Car Advert
- The Power of Advertising – Green Army!
- Discovery Channel Trailers/Adverts