This cheesy infomercial is for a very expensive electric shaver that has been appearing on late night television in the UK. It had to have come from the US because it is the exactly the type of hard-sell that doesn’t work over here. I don’t know about you, but when shaving, I have never thought, ‘Sure I have this normal electric shaver which works fine but if only it were smaller than the area of a credit card but still unable to fit in my wallet because it is as thick as a pack of playing cards.’ It is a bad idea because it is a solution for a problem that doesn’t exist, like a combined bowler hat and duck decoy.
It is, however, the perfect shaver for people that live in their car or at a desk. To demonstrate how well it works we are shown how it is possible to shave under water, especially if you don’t have any facial hair to begin with. (Surely a more convincing demonstration would be someone with a heavy beard having it removed by the shaver?)
But to lessen the blow of the hefty amount of cash you will need to part with for the Micro Force, they then go on to tell you how you will also get a MASSIVE case filled with an impressive array of grooming implements, including nail clippers, a disposable lighter (wtf?) and what looks like a shoehorn. This advert is truly persuasive but unfortunately it is persuades you to buy a BIC.