Do you have so much gold jewellery that you have unwanted gold jewellery? Unless you are a chav the answer is probably not. The spectacularly amateurish advertisement for Money4Gold explains the process to selling all your unwanted jewellery items. There is something very unpleasant about this advert. They will buy items of jewellery at a presumably very low price since they will go for scrap and people will sell them because in these cash-strapped times money can be hard to come by.
Pawnbrokers have been around for ages but the prospect of sending items of jewellery to be melted down as scrap is rather sad and depressing prospect.
If you need the help of a company like Money4Gold, then the chances are that you will not have an overflowing jewellery box full of gold. A much more likely scenario is their customers cannot afford to pay bills and as a last resort is selling a wedding ring. Another scenario that I can think of for having unwanted gold items for scrap would be if they were stolen.
Trying to market the process in as a way to getting rid of unwanted jeweller makes this a terrible advert. There are other companies advertising the same sort of service on television and they all have the same faults.