Nat West Helpful Banking Advert

Nat West Helpful Banking

Filed under: Advertising Idiots,Economical with the Truth — Tags: , , — Carl Hepburn @ 6:13 pm March 27, 2011

I haven’t written much recently, but there are a few adverts that are really pressing all the right buttons at the moment. Halifax is running its series of moronic radio station ads about ISAs again. Go Compare is still making me rush for the TV remote with their stupid advert concept of the wailing baritone opera singer in all its guises. Nat West too have really annoyed me by the their arrogant advert for more helpful banking which is trying to pull an impossible PR stunt of turning bankers into great, friendly, caring bunch of people. I especially hate the patronising way that they actually believe that by saying they are going to be more helpful that we will think they are great. Given that ordinary tax payers have had to spend so much money to sure up the banking system and the country as a whole will be suffering for the next ten years, I think we can do without helpful banking don’t you? Consider, what does ‘helpful banking’ that actually mean anyway? If bankers did their bloody job, instead of pissing everyone off by bringing the economy to its heels while at the same time paying themselves obscene amounts of money; if they paid their way by not avoiding corporation tax then that would be helpful but instead it is none of that. Helpful banking just seems to be pretending to be nice to their customers while still fucking them over at both ends of the saving-borrowing spectrum.

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  • Firstly I applaud the site. An outlet for frustration pent up because of the morons in ad companies on a daily basis will soon be a medicinal requirement on the NHS.

    Banks are desperate not to appear as faceless companies purely interested in profit into which individuals become units, which is exactly what they are. I can only blame the current torrent of ‘real people’ morons we are exposed to in these ads as being part of the deception.

    Halifax takes the biscuit surely but Natwest aren’t to be left out. My favourite part of this ad (to hate) is the bloke at the end who is clearly concentrating on turning the corner into the bank way before he actually needs to. It almost puts him off his line.

    I agree with everything you say, banks are the problem. Why the government doesn’t lend directly to people i dont know, well actually we all do.

    I’m here to slate the HAlifax ads though..

    Comment by Rob — April 3, 2011 @ 11:58 am

  • Haha, one of the guys in the Natwest advert was my boss when I worked for RBS. That makes the advert all the more annoying!

    Comment by Anonymous ex-RBS website — May 6, 2011 @ 3:38 pm

  • The Natwest ad seriously does my head in because most of the real staff are actually about as helpful as a kick in the face; you know the type, donut-eating, neck-scarf-wearing, computer-says-no cretins.

    I recently had a not-that-complicated transaction to complete and went into a branch – they looked at me as if I was asking them to restructure Greek debt and then said they couldn’t help without giving any other suggestion.

    Anyway, yes they are hateful and short of giving all staff a compulsory personality translplant and an adrenalin injection every half hour the advert will serve no purpose other than to annoy all normal people inadvertantly subjected to it.

    Comment by Zander — October 11, 2011 @ 10:46 pm

  • All of the Bank ads make me puke,all of them pretending to be helpful after getting a ton of cash from the Government via the Bank of England which then has to be paid back,not by the private banks,but US the British public.

    Anyone with a large amount of cash would be mad to want to deposit it in any bank whatsoever unless they expect it to stll be there in the morning.

    Comment by nikamota — October 20, 2011 @ 1:51 am

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