Nintendo DS Family Advert

Nintendo DS Family Advert

Filed under: Economical with the Truth — Tags: , , — Carl Hepburn @ 9:45 pm July 21, 2009

Ah, the well known connection between family life and video games. This is the view that Nintendo has of how its DS will be used in this rubbish advert. How we laughed. Playing an annoying kid’s sampled voice saying, ‘Are you trying to turn me into a robot?’
Played at high-speed, sounding like he has been kicked in the balls while played at low speed it sounds like he is on Mogadon. Family fun and we have to thank Nintendo for this great family product.
You might say, Terry, you cynical old fool. Don’t you understand, the Nintendo has these recording features that make it into a family product.
Ah, yes but these things have been around for years and after the initial, puerile humour of having your voice played at different speeds you are essentially left with a video game console.
It is not the Nintendo itself that is a bad product (although maybe it is). Rather, it is the idea that Nintendo encourages a saccharin sweet family-life of conversation and laughter and joint entertainment. This is fundamentally flawed. Surely, the whole point of a personal video game console is that it is essentially a device for transporting you away from your current (boring) environment into a personal space (which may be inhabited by other people playing the same game) but does not involve anyone else in the immediate vicinity. (Unless they also have a Nintendo DS.) It’s an annoying advert anyway.

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1 Comment »

  • It’s just another way of saying “You can’t have one device anymore to have fun, you gotta have at least two”. Sell sell sell, buy buy buy! Maybe I’m just jealous cos these things weren’t around when I was a kid. Thinking about it, my mother wouldn’t have bought it for me anyway, let alone two so I could race my brother. SO SCREW YOU NINTENDO!! Your turning our kids into ungrateful slime!
    PS- The happy families you portray have never spoken to each other since day they they finished filming your deceitful campain and cashed their cheques!

    Comment by GLD — July 19, 2012 @ 3:16 am

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