Oreo Lick Race Advert

Oreo Lick Race Advert

Filed under: Advertising Idiots — Tags: , — Carl Hepburn @ 12:05 am May 19, 2011

As child I was taught not to play with my food. Now, as an adult, I play with it all the time but the new Oreo Cookies advert takes it to an extreme. I much preferred, the previous one where the kid is cruelly teasing his dog by slowly eating his biscuit layer by layer right in the dog’s face.
Apparently, the name Oreo derives from the Greek for appetising but they should change the name to Nauseos because the new advert makes me feel sick. It shows a girl and her elderly grandmother with milk and Oreo biscuits. The idea of milk and biscuits is an unusual one which I presume comes from America as does the biscuit. Drinking milk on its own is off-putting enough. Partly because it brings back memories of milk at primary school. At break time we would get to drink a small, warm bottle of milk that had invariably been left out in the sun. For the rest of the morning everyone would have that horrible faint smell of milk on the turn on their breath, so for me kids and milk don’t mix.
Anyway, they are shown racing each other to scoff their biscuits layer by layer and we are treated to the site of these two licking their biscuits in graphic detail until the filling has disappeared then they start munching little pieces off the remaining biscuit layer as if it were a ceramic tile that needed to be fitted around an awkward corner. Finally, if that doesn’t have you vomiting your lunch, the advertisers are encouraging viewers to send in videos of their own sick-lick races. How very web 2.0. I just hope that these don’t appear in future adverts.

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