It should be a cardinal rule that children never appear in advertisements. I believe that children should not be seen and not be heard. The Glade Touch n Fresh ad just makes me cringe every time I see it. If you haven’t seen the advert, an all too understanding parent is talking to their child that is about to shit their pants but won’t go to the toilet in their own home.
Stupid enough but the whining little brat when questioned why not states, in the most annoying voice. “I want to do a poo, at Paul’s” (the implied reasoning is that because they have a better class of air freshener.) If had said such a thing when I was a child, my mother would have clouted me around the head and justly so.
But the extensive use of scatological references makes this ad sickening and annoying at the same time. Even, the concept is flawed. When you have a poo (at Paul’s or otherwise) you don’t smell it. Somehow over the years your nose has adapted to the smell. If you go back in after the event you can. Therefore, the only reason you would use an air freshener is as courtesy to others.
So this advert is saying that the child is going out of his way to be altruistic so that no one else need smell his disgusting poo. I am baffeled how anyone could come up with this concept for an advert. It is just terrible and that is why it disearves a place in this blog.