This is such as stupid advert it makes me wince every time I see it. It is a succession of idiots trying to persuade you consume more in the guise of saving the planet.
A succession of media created characterless morons, including an annoying Essexified woman out of Eastenders, explain how sending your perfectly good phone is a good idea for the environment and will help you make some extra money. Worst of all is a stupid spiky-haired effeminate punk with red hair, a goatee beard and a gapped tooth like Terry-Thomas, who says, ‘Soooo last year’. It makes my blood boil.
The worst thing about the advert is that it is completely at odds with the concept of being good for the environment. The first principle of environmental thinking before reuse and recycling is to cut back on the consumption of resources. Surely this would mean don’t buy a new phone because it is, heavens, a year old. Carry on using your phone until it is so outdated that it no longer works. The idea of sending an almost new, perfectly usable phone to be resold is morally wrong.
If you do have a phone that is more than a year-old, then the chances are you won’t be grinning inanely with a cheque because it is worth almost nothing.
Do you have an old mobile phone knocking around? Why not turn it into cash. Simply log into Mazuma Mobile type in the make and model and we’ll tell you how much it is worth. Well no need because I can tell you how much it is worth. Fuck all in most cases.
Unless you have an up-to-date mobile phone, like an iPhone or Nokia N95 that is still perfectly serviceable, it is worth bugger all. Try it. Sony P800, a very advanced smart phone in its time. It cost about £600 when new, it is worth £3 last time I looked.
What do you think happens to these phones? They go to third-world countries and are sold on at huge profit. Having any mobile phone in these place can save lives and spawn new businesses but the advert is quite sparing in the details. Phones that cannot be reused are scrapped to extract their materials.
Recycling is a good thing but what about when these mobiles can no longer be used? Will they end up on rubbish tips in places where there are no environmental laws. It is questionable whether this is truly an environmental solution. I am not singling out Mazuma in particular,there are many companies that will take your phone off your hands for money but they are all based on the same business model.
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