The Volvic 14-day challenge urges participants to drink a litre and a half of bottled water a day. In this video diary style ad we are introduced to an annoying twat called Jimmy who is so amiable, enthusiastic and gullible. Jimmy is apt to saying stupid things like or “That’s a lot of water, but if it makes me feel better then I’ll give it a bash.” or “I’ve got five minutes off work and yeah I’m gonna have a cheeky Volvic.”
It would be good, if on day 14 of his Volvic challenge he ended up in intensive care with some cheeky water poisoning.
The idea of drinking 1.5 litres of bottled water to keep you hydrated is based on the amount of water that the body is supposed to lose each day and drinking 2 litres a day is much favoured by some supermodels. However, the idea is completely fallacious but the myth of drinking extra water persists despite experiments which disprove that additional drinking water has any benefit to your health or skin. Most people are well hydrated by the water in the food and drink in their diet so drinking bottled water this is completely unnecessary.
It must have been a great day in the office when advertisers persuaded people to buy bottled water at a more than 10,000 times the cost of tap water (source: Times Online) and we haven’t even got on to the environmental effect of making, transporting and disposal of the plastic bottles.